Microsoft Environment Analysis Essay

Theoretical Windows of Vulnerability is characterized as the capacity to assault something that is in danger. Programmers search and value discovering vulnerabilities or making their own inside a framework. A couple of instances of vulnerabilities that will be canvassed in this paper are CodeRed, Spida, Slammer, Lovesan, and Sasser. The worm named Code Red was seen on the web on July 13, 2001. PCs running Microsoft IIS web server were assaulted with this worm. Code Red worm didn't contaminate the biggest measure of PCs until July 19, 2001 with 359,000 hosts being tainted. The worm would spread itself in a defenselessness known as a support flood. It would do this by utilizing a long string of the redundancy of the letter â€Å"N† to flood a support. Spida worm contaminates by means of Microsoft SQL establishments with executive records that have no passwords characterized. Microsoft suggests the â€Å"sa† account be set upon establishment yet numerous servers are not appropriately made sure about after establishment. The principle reason for the Spida worm is to send out a contaminated server’s Sam secret word database. SQL Slammer worm caused a disavowal of administration on Internet have and hindered general web traffic. On January 25, 2003 it spread quickly and contaminated 75,000 casualties shortly. The worm abused the cushion flood and would create arbitrary IP addresses, send itself out to those addresses. In the event that one of those addresses happens to have a place with a host that is running an unpatched duplicate of Microsoft SQL Server Resolution Service, the host gets tainted and splashes the Internet with more duplicates of the worm. Lovesan worm A.K.A. MSBlast or Blaster Worm was a worm that spread to PCs running Microsoft working frameworks Windows XP and Windows 2000. The worm spread utilizing a cradle flood. This permitted the worm to spreads without the clients opening connections basically by spamming itself. The worm would show a two messages perusing â€Å"I simply need to state LOVE YOU SAN!!Soo much.† This message gave the worm the name Lovesan; the subsequent message read â€Å"Billy Gates for what reason do you make this conceivable ? Quit bringing in cash and fix your software!!†. Sasser worm influences PCs running Microsoft working frameworks Windows XP and Windows 2000. Sasser spreads through a defenseless system port. It is especially simple to spread without client intercession but on the other hand is effortlessly halted by aâ properly designed firewall. The worm got the name Sasser on the grounds that it would spread through a cushion flood in the segment known as LSASS(Local Security Authority Subsystem). References Wikipedia, the free reference book. Code Red (PC worm) †Wikipedia, the free reference book. Recovered from http://en.wikipedia.org/wiki/Code_Red_(computer_worm) IBM X-Force: Ahead of the Threat †Resources. advise118 . Recovered from http://www.iss.net/dangers/advise118.html Wikipedia, the free reference book. SQL Slammer †Wikipedia, the free reference book. Recovered from http://en.wikipedia.org/wiki/SQL_Slammer Wikipedia, the free reference book. Blaster (PC worm) †Wikipedia, the free reference book. Recovered from http://en.wikipedia.org/wiki/Blaster_(computer_worm) Wikipedia, the free reference book. Sasser (PC worm) †Wikipedia, the free reference book. Recovered from http://en.wikipedia.org/wiki/Sasser_(computer_worm)

Women’s Suffrage Movement in America Essay Example For Students

Women’s Suffrage Movement in America Essay As I strolled into the Crowne Plaza on the Ventura promenade on November 2, 2010, I was getting ready to cast a ballot. I strolled into the surveying room, gave my name and recognizable proof, and was given a democratic sheet similarly as I had each other time I went to cast a ballot. I think this was the first occasion when that I truly thought about the fact that I was so fortunate to live in a period where my voice has meaning. Such a large number of my companions ask me â€Å"why do you vote, it doesn’t matter† and to me it is this sort of demeanor that we have to as a general public ponder and pull together our considerations on this issue. We overlook that their was at one time a period that lady were not permitted to cast a ballot, however looked downward on for imagining that they reserved the option to do as such. We will compose a custom article on Women’s Suffrage Movement in America explicitly for you for just $16.38 $13.9/page Request now Throughout the fall semester of 2010 I at that point took a crack at a human science class at Ventura College. In addition to the fact that we touched on the subject of casting a ballot, yet in addition numerous different woman’s issues tormenting our general public consistently. At that point, as we began our marriage and nuclear family in this English class I ended up fascinated by and by. I just felt truly attracted to discover how ladies used to be seen and how far we have come since that time. It just has neither rhyme nor reason that a man who probably won't set out to find out about the current issues during casting a ballot time would have the option to offer an input, however a lady who is taught, energetic, and common would have been dismissed. In such a male overwhelmed world at the hour of the testimonial development these lady who began everything probably been solid willed and enthusiastic about their motivation, and I have an inclination that I simply need to kn ow more. There is so much data I need to find out while directing my exploration for this paper. First and foremost†¦Who were the ladies of the time that started this astonishing development; that moved the course of woman’s history until the end of time? Were these ladies of cash or of small methods simply attempting to get their voice heard in a man’s world? I generally think that its fascinating to get some answers concerning the individuals behind something. What drove them, where they originated from, and what sort of childhood they had. I have discovered the manner in which somebody is or isn't raised can be a main thrust in an enthusiastic theme. From start to finish I likewise need to discover the means to the testimonial development. What first occasion began everything? Did it start with a gathering of similarly invested individuals progressing in the direction of a shared objective? Or then again, was it considered to have started with a meeting or political social occasion. I might likewise want to discover what climatic occasion is to be viewed as the defining moment in permitting lady to get the vote. I additionally need to discover progressively about the nineteenth amendment, for example, who marked it into enactment, what were the democratic number on it, just as when it was marked and added to the constitution. I contemplate these significant occasions can assist better with understanding who we are as a general public and how far we have come in our manner of thinking. Another significant factor I need to truly focus on while inquiring about the woman’s testimonial development is the thing that sort of world provincial mid 1900 America resembled. Why by then were ladies so disregarded and subverted. In general, where was our general public in the regard of how we view and worth lady. Maybe it is that mentality at the time that kept lady away from pushing ahead in our way of life. As I would see it, any great quest for data starts in a sufficient library. Albeit some vibe that composed books can be somewhat obsolete and tedious to locate, an all around loaded library hold so much information and data that it can make your chase for data a â€Å"one-stop† shop. I originally looked through the subject of women’s testimonial development, and s numerous titles came up†¦things with the words â€Å"Elizabeth Cady Stanton†, and â€Å"Seneca Falls†. Other’s included â€Å"Harriet Blatch† just as â€Å"parade† and â€Å"Susan B. Anthony.† With these ever extended words I had the option to look significantly more books concerning my topic. In that trip alone, I had the option to discover four strong book leads with such a great amount of data in them. Next, I went to the web. The Ventura College library has some truly astonishing reference interfaces on their site. Not exclusively would you be able to type in any word and discover several articles, however the database called Proquest, will likewise pull up an unending measure of academic diaries, magazine articles, reference book articles thus substantially more. It made it exceptionally supportive on the off chance that I needed to locate a particular occasion or year that was referenced, and I didn't need to browse a 400 page book to discover my answers. In the wake of assembling the entirety of sources, I chose over a fourteen day time span, to skim and read through the now five collected messages just as article I had hailed on the web, and take nitty gritty notes. With each snippet of data that I wrote down I made a point to partition each book onto their own page and documented the page numbers too. This I figured would make it a lot simpler when I returned to make my book index later. At long last, the last source I gained during this hunt was an up close and personal meeting with a specialist in the subject of woman’s rights and testimonial. Clearly a great many people when all is said in done from this time are not, at this point alive, so I expected to discover somebody who was both knowledgeable on the issues, yet in addition appeared captivated and intrigued by the subject. From the start I didn't have the foggiest idea who might have these characteristics, however then it hit me†¦a women’s history instru ctor would be an extraordinary decision. I messaged a couple of possibilities that either educated at Channel Islands State University or right at our school, Ventura College. He first individual to hit me up was Ms. Colleen Coffey, women’s and American history educator here at our own Ventura College. I discovered her knowledge to extremely accommodating, on the grounds that it made me investigate certain parts of occasions that I had just looked into. With this additional information I had the option to return and organize what I felt was extremely critical to this development. .u64cdb8583611ca355c9c8958af48d458 , .u64cdb8583611ca355c9c8958af48d458 .postImageUrl , .u64cdb8583611ca355c9c8958af48d458 .focused content territory { min-stature: 80px; position: relative; } .u64cdb8583611ca355c9c8958af48d458 , .u64cdb8583611ca355c9c8958af48d458:hover , .u64cdb8583611ca355c9c8958af48d458:visited , .u64cdb8583611ca355c9c8958af48d458:active { border:0!important; } .u64cdb8583611ca355c9c8958af48d458 .clearfix:after { content: ; show: table; clear: both; } .u64cdb8583611ca355c9c8958af48d458 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; progress: haziness 250ms; webkit-progress: darkness 250ms; foundation shading: #95A5A6; } .u64cdb8583611ca355c9c8958af48d458:active , .u64cdb8583611ca355c9c8958af48d458:hover { murkiness: 1; progress: mistiness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u64cdb8583611ca355c9c8958af48d458 .focused content region { width: 100%; position: re lative; } .u64cdb8583611ca355c9c8958af48d458 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .u64cdb8583611ca355c9c8958af48d458 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u64cdb8583611ca355c9c8958af48d458 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-fringe range: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u64cdb8583611ca355c9c8958af48d458:hover .ctaButton { foundation shading: #34495E!important; } .u64cdb8583611ca355c9c8958af48d458 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u64cdb8583611ca355c9c8958af48d458-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u64cdb8583611ca355c9c8958af48d458:after { content: ; show: square; clear: both; } READ: Women's Suffrage and National Political MovementIn the book, Century of Struggle, I found a great deal of solutions with regards to why this development took such a long time to come into the frontal area. For me, I just didn’t comprehend why ladies hadn’t made some noise sooner about needing equivalent rights, yet this book truly put things on the right track. Preceding 1865, ladies were overwhelmed by housework. (Flexner, 174) With the industrialization of canning products through machine, making ice to keep things cold, and having to â€Å"live of the land† fewer and fewer ladies were prese ntly ready to have spare time to think and mull over main problems on the planet. (Flexner, 174) I surmise this bodes well at this point. In the event that you don’t have the opportunity to consider or teach your self on issues then for what reason would you even believe that you had that directly in any case. Such huge numbers of ladies of that time were simply doing the main things they were instructed to do. Just reasoning similar considerations they were ever instructed to think. I’m sure to be a free mastermind outside of what was considered the â€Å"norm† was to make you an outcast. Elizabeth Cady Stanton once stated, â€Å"The lady is consistently relinquished to the spouse and mother,† which is actually how ladies of the 1800’s and earlier felt definitely. They ate, dozed, and inhaled their families with practically no see for them as individuals. During my

Selecting and Managing Channels in Business Model Canvas

Selecting and Managing Channels in Business Model Canvas INTRODUCTION TO THE CHANNELS BUILDING BLOCKThis building block defines how an organization communicates with and provides value to its chosen customer segment. Channels are the touch points through which an organization liaises with its customers and as such, play a huge role in defining the customer experience. Channels can be categorized as marketing, sales or distribution channels.Channels and Customer Relationships are directly linked to the ‘how’ of a company linking with its target customer segment. Most companies have a different medium to attract a customer and separate strategies on how to retain them. It is advisable to list separate channels for different customer segments if your organization is targeting more than one.Before the 1990’s, companies were severely limited in their choice of channel. In fact, there was only one channel being used; the direct channel in which a customer would go to a score with salespeople and physical distribution occurred. Now companie s have the choice of using physical channels or web/mobile channels to deliver their value proposition to their customer segment.The distribution channel represents one of the quarters of the Marketing Mix and represents how an organization will make its product or service available to the end consumer for consumption or use. A Distribution channel can be direct, which means that the manufacturer sells directly to the customer, or it can contain intermediaries who may buy and resell the product, in the case of merchants, or represent the manufacturer without owning the product, in the case of Agents and brokers. Organizations have to take into account multiple factors when deciding between owning their channels, establishing partners to provide channels or employing an amalgam of both.An organization which sells bulbs to lighthouses can have access to a multitude of channels such as a website where lighthouse attendants can view and purchase different kinds of bulbs, advertisements placed through Google Ads are also one of the channels. If the organization outsources after-sales services to another company, this company also represents another channel that links the company to the end-user.A well-thought out Distribution strategy can become a source of competitive advantage for your organization, as is the case for giants such as Dell and Amazon. If your Distribution Channel is customer-centric as well, that is, it is tailored to convenience the end-user, it will be even more successful.  How to select a distribution channelWhen selecting a distribution channel, five elements need to be taken into consideration to ensure a good match for your business;The number of customer segments or the size of the market you are targeting.Investment required by the distribution channel â€" these will include an analysis of the different associated costs such as absolute value cost, cost per customer, fixed and variable costs and the profitability each channel option brings to the table.Whether the product is standard, in which case the same version will appeal across customer profiles and can be sold through an external channel or a non-standardized product which needs to be tailored to the customer needs and for which the company needs to have direct contact with the customer.Amount of control required over the distribution channel â€" the distribution channel can be characterized by open communication and free-flow of information or, if there is a possibility of competition from the distributor, then a much more closed relationship.It is also important to take into account how long a healthy relationship will take to be established with the distributor as well as the length of the relationship as well; factors which contribute to the flexibility of the channel.Functions of channelsListed below are some of the purposes of a typical channel;A medium through which an organization can educate its chosen customer segments about the products and services it provides.Providing customers with an opportunity to study and evaluate the organizations value proposition.Providing customers with the facility to buy their chosen products or services.Providing the customer with the Value Proposition.Providing the customer with after sales services.CHANNEL PHASESThere are five phases through which a channel passes. A channel can be covering more than one of these phases at a time.Phase 1: AwarenessHow do we educate customers about the characteristics of the products and services we have? This is the marketing and advertising phase. It is how you let your customer know about your value proposition.Phase 2: EvaluationHow can we aid customers in evaluating our Value Proposition? This is the promotion or ‘Try me before you buy me’ phase. The customer will evaluate, read about or use your product and form an opinion about it. A good company will educate customers with other competitors in the market and help them to evaluate their choices. In t his way, you make your value proposition clearer to them and why you are a better option than your competitors.Phase 3: PurchaseHow can we help customers in buying their preferred product or service? This is the sales process and denoted the dollars exchanged for a particular goods and services.Phase 4: DeliveryHow do we deliver the promised value proposition to the customer?  This is the fulfillment stage and defines how the product will reach the customer.Phase 5: After SalesHow can we provide After Sales customer care and support? This phase creates Advocates for your products and services amongst your target segment. This stage provides a person for the customer to call when they have a problem or question about the product. The higher the value of the product, the more likely it is that he/ she will require After Sales support.CHANNEL TYPESThis is the bridge between the customer and the company. There are different channel types.Own ChannelsA direct channel will include your s ales force that would go after your customer segment and bring them in. A website is another direct channel that can be under the company’s control.You may also have your store, however the customer must choose to go to the store and then you can sell to him/ her, but this will be indirect selling.By employing your own channel, you will have a direct relationship with the customer, and you will have higher profit margins. However, you will require more investment to create the infrastructure to deliver your product to the market, and the production to market loop will be slower. Additionally partners leverage long established relationships with retailers that you will not have access to.Partner ChannelsThis is an indirect channel. In this case, the company will not sell to the customer directly but through an intermediary.The company can do this by placing their products or making their services available at the partner store.Wholesalers are also partner channels. Wineries create partnerships with wholesalers in different countries to sell their wine to the end customer.With a partner channel, there will be a lower margin on the product but it would get to the market quicker, and there will be lesser investment required in infrastructure.Heineken delivers their beer to wholesalers, bars and shops, supermarkets as well as retail chains such as Gall and Gall, a retail chain of liquor with its distribution channels. Alternatively, Heineken also delivers to its network of bars to which it delivers directly. Hence, Heineken uses different Distribution channels to reach its customers.Apple has its network of stores as well as premium resellers. They also sell their products through mobile networks, retail chains, and websites. Hence, there are different distribution channels in use at the same time with varying profitability. Their stores are extremely well-developed as well as experiential for any consumer that walks in. This may impact the profitability of the s tore, but it also allows Apple to communicate an entire experience to its consumer, and through this experience, establish a direct relationship with the customer.ADVANTAGES DISADVANTAGES OF ALTERNATIVE CHANNELS OF DISTRIBUTIONDirect distributionThis can be done through personal selling, the internet, telephone or mail.Personal SellingIn the case of personal selling, there is a lot of conveniences afforded to the customer including personal demonstration, home delivery, and satisfaction guarantees. The cost of a direct selling channel, especially if it is based on personal selling is low and can be easily afforded by an individual starting a business. Personal selling is a wonderful way to establish a strong relationship with the customer and gain insight into big customers’ preferences. The Return on Investment in personal selling is also higher, and the company can exert control over the brand image and positioning of the company.However, if the organization is bigger, personal selling costs can be prohibitive. This particular distribution channel is also limited in its reach and creates too much dependence on people who may leave the organization and take their clients with them.The InternetThe internet, on the other hand, provides a low-cost channel to target a wide customer base. It also provides convenience to customers in the form of instant access, ease of use and personalization. It is also a wonderful source of information for the customers is available 24/7 and gives them the chance to establish two-way communication with the company by letting them provide feedback and share preferences.Conversely, the internet is an impersonal tool that does not allow the customer and the company to establish human contact. There is also the possibility of annoying customers by sending them too much spam. It also limits how the customer can directly interact with the product and requires an infrastructural investment. There is also a lack of after-sales service opportunities.TelephoneThe telephone is an inexpensive ad efficient way to establish direct contact with the customer. It is also a good way to establish a relationship, create leads and reach customers in remote areas. On the other hand, the telephone, due to being outsourced to third world countries and used as a medium for marketing may seem intrusive and annoying to customers.Mail / EmailMail is another direct medium that is inexpensive and can reach a large audience. It is also easily customizable to different customer segments and allows for easy alteration. It is a wonderful way to create a brand image, communicate innovations or new products and foster good will. Again there are challenges with this medium such as the possibility that customers consider it junk mail or choose to never peruse its contents. This medium in general has low ROI.Indirect DistributionIndirect distribution can be carried out through retailers, agents/ brokers/ reps and distributors.RetailersRetaile rs come with many positives such as already established infrastructures of stores, webpages, and aggressive marketing strategies. Retailers have their established brands that can provide a bolster to the already existing brand. There is also personal service and after sales services provided by the retailer, as well as a being a source of market and consumer intelligence.This channel, however, leads to lower margins and loss of control. There is a disconnect from the end customer, and the retailer may be stocking competing brands side by side. This is a complex channel that can be expensive for a new business.Agents and BrokersAgents, brokers or reps provide personal selling and have established relationships with customers. They have a broad network, lesser distribution costs and are a source of market intelligence. They also assume the role of promoting the product, as well as share the burden of overhead costs.Conversely, this channel is more sensitive to pricing, difficult to co ntrol and train. They may represent competing brands and maintain loyalty to the highest selling brand. This channel also means the company has less control over its brand image and no opportunity to establish a direct relationship with the client.DistributorsFinally, distributors have a focused customer base, assume inventory risk, have a wider reach and are technically trained. However, they carry competing brands, have a say in the final pricing of your product and your company does not have control over the final look of the product to the customer. They also have low customer intelligence and represent an additional investment.CASE STUDY © Entrepreneurial Insights based on the concept of Alex OsterwalderIn this article, we will look at 1) an introduction to the Channels building block, 2) channel phases, 3) channel types, 4) advantages and disadvantages of alternative channels of distribution, and 5) a case study.INTRODUCTION TO THE CHANNELS BUILDING BLOCKThis building block defines how an organization communicates with and provides value to its chosen customer segment. Channels are the touch points through which an organization liaises with its customers and as such, play a huge role in defining the customer experience. Channels can be categorized as marketing, sales or distribution channels.Channels and Customer Relationships are directly linked to the ‘how’ of a company linking with its target customer segment. Most companies have a different medium to attract a customer and separate strategies on how to retain them. It is advisable to list separate channels for different customer segments if your organizatio n is targeting more than one.Before the 1990’s, companies were severely limited in their choice of channel. In fact, there was only one channel being used; the direct channel in which a customer would go to a score with salespeople and physical distribution occurred. Now companies have the choice of using physical channels or web/mobile channels to deliver their value proposition to their customer segment.The distribution channel represents one of the quarters of the Marketing Mix and represents how an organization will make its product or service available to the end consumer for consumption or use. A Distribution channel can be direct, which means that the manufacturer sells directly to the customer, or it can contain intermediaries who may buy and resell the product, in the case of merchants, or represent the manufacturer without owning the product, in the case of Agents and brokers. Organizations have to take into account multiple factors when deciding between owning their cha nnels, establishing partners to provide channels or employing an amalgam of both.An organization which sells bulbs to lighthouses can have access to a multitude of channels such as a website where lighthouse attendants can view and purchase different kinds of bulbs, advertisements placed through Google Ads are also one of the channels. If the organization outsources after-sales services to another company, this company also represents another channel that links the company to the end-user.A well-thought out Distribution strategy can become a source of competitive advantage for your organization, as is the case for giants such as Dell and Amazon. If your Distribution Channel is customer-centric as well, that is, it is tailored to convenience the end-user, it will be even more successful.  How to select a distribution channelWhen selecting a distribution channel, five elements need to be taken into consideration to ensure a good match for your business;The number of customer segments or the size of the market you are targeting.Investment required by the distribution channel â€" these will include an analysis of the different associated costs such as absolute value cost, cost per customer, fixed and variable costs and the profitability each channel option brings to the table.Whether the product is standard, in which case the same version will appeal across customer profiles and can be sold through an external channel or a non-standardized product which needs to be tailored to the customer needs and for which the company needs to have direct contact with the customer.Amount of control required over the distribution channel â€" the distribution channel can be characterized by open communication and free-flow of information or, if there is a possibility of competition from the distributor, then a much more closed relationship.It is also important to take into account how long a healthy relationship will take to be established with the distributor as well as the leng th of the relationship as well; factors which contribute to the flexibility of the channel.Functions of channelsListed below are some of the purposes of a typical channel;A medium through which an organization can educate its chosen customer segments about the products and services it provides.Providing customers with an opportunity to study and evaluate the organizations value proposition.Providing customers with the facility to buy their chosen products or services.Providing the customer with the Value Proposition.Providing the customer with after sales services.CHANNEL PHASESThere are five phases through which a channel passes. A channel can be covering more than one of these phases at a time.Phase 1: AwarenessHow do we educate customers about the characteristics of the products and services we have? This is the marketing and advertising phase. It is how you let your customer know about your value proposition.Phase 2: EvaluationHow can we aid customers in evaluating our Value Pro position? This is the promotion or ‘Try me before you buy me’ phase. The customer will evaluate, read about or use your product and form an opinion about it. A good company will educate customers with other competitors in the market and help them to evaluate their choices. In this way, you make your value proposition clearer to them and why you are a better option than your competitors.Phase 3: PurchaseHow can we help customers in buying their preferred product or service? This is the sales process and denoted the dollars exchanged for a particular goods and services.Phase 4: DeliveryHow do we deliver the promised value proposition to the customer?  This is the fulfillment stage and defines how the product will reach the customer.Phase 5: After SalesHow can we provide After Sales customer care and support? This phase creates Advocates for your products and services amongst your target segment. This stage provides a person for the customer to call when they have a problem or que stion about the product. The higher the value of the product, the more likely it is that he/ she will require After Sales support.CHANNEL TYPESThis is the bridge between the customer and the company. There are different channel types.Own ChannelsA direct channel will include your sales force that would go after your customer segment and bring them in. A website is another direct channel that can be under the company’s control.You may also have your store, however the customer must choose to go to the store and then you can sell to him/ her, but this will be indirect selling.By employing your own channel, you will have a direct relationship with the customer, and you will have higher profit margins. However, you will require more investment to create the infrastructure to deliver your product to the market, and the production to market loop will be slower. Additionally partners leverage long established relationships with retailers that you will not have access to.Partner ChannelsT his is an indirect channel. In this case, the company will not sell to the customer directly but through an intermediary.The company can do this by placing their products or making their services available at the partner store.Wholesalers are also partner channels. Wineries create partnerships with wholesalers in different countries to sell their wine to the end customer.With a partner channel, there will be a lower margin on the product but it would get to the market quicker, and there will be lesser investment required in infrastructure.Heineken delivers their beer to wholesalers, bars and shops, supermarkets as well as retail chains such as Gall and Gall, a retail chain of liquor with its distribution channels. Alternatively, Heineken also delivers to its network of bars to which it delivers directly. Hence, Heineken uses different Distribution channels to reach its customers.Apple has its network of stores as well as premium resellers. They also sell their products through mobil e networks, retail chains, and websites. Hence, there are different distribution channels in use at the same time with varying profitability. Their stores are extremely well-developed as well as experiential for any consumer that walks in. This may impact the profitability of the store, but it also allows Apple to communicate an entire experience to its consumer, and through this experience, establish a direct relationship with the customer.ADVANTAGES DISADVANTAGES OF ALTERNATIVE CHANNELS OF DISTRIBUTIONDirect distributionThis can be done through personal selling, the internet, telephone or mail.Personal SellingIn the case of personal selling, there is a lot of conveniences afforded to the customer including personal demonstration, home delivery, and satisfaction guarantees. The cost of a direct selling channel, especially if it is based on personal selling is low and can be easily afforded by an individual starting a business. Personal selling is a wonderful way to establish a str ong relationship with the customer and gain insight into big customers’ preferences. The Return on Investment in personal selling is also higher, and the company can exert control over the brand image and positioning of the company.However, if the organization is bigger, personal selling costs can be prohibitive. This particular distribution channel is also limited in its reach and creates too much dependence on people who may leave the organization and take their clients with them.The InternetThe internet, on the other hand, provides a low-cost channel to target a wide customer base. It also provides convenience to customers in the form of instant access, ease of use and personalization. It is also a wonderful source of information for the customers is available 24/7 and gives them the chance to establish two-way communication with the company by letting them provide feedback and share preferences.Conversely, the internet is an impersonal tool that does not allow the customer and the company to establish human contact. There is also the possibility of annoying customers by sending them too much spam. It also limits how the customer can directly interact with the product and requires an infrastructural investment. There is also a lack of after-sales service opportunities.TelephoneThe telephone is an inexpensive ad efficient way to establish direct contact with the customer. It is also a good way to establish a relationship, create leads and reach customers in remote areas. On the other hand, the telephone, due to being outsourced to third world countries and used as a medium for marketing may seem intrusive and annoying to customers.Mail / EmailMail is another direct medium that is inexpensive and can reach a large audience. It is also easily customizable to different customer segments and allows for easy alteration. It is a wonderful way to create a brand image, communicate innovations or new products and foster good will. Again there are challenges with th is medium such as the possibility that customers consider it junk mail or choose to never peruse its contents. This medium in general has low ROI.Indirect DistributionIndirect distribution can be carried out through retailers, agents/ brokers/ reps and distributors.RetailersRetailers come with many positives such as already established infrastructures of stores, webpages, and aggressive marketing strategies. Retailers have their established brands that can provide a bolster to the already existing brand. There is also personal service and after sales services provided by the retailer, as well as a being a source of market and consumer intelligence.This channel, however, leads to lower margins and loss of control. There is a disconnect from the end customer, and the retailer may be stocking competing brands side by side. This is a complex channel that can be expensive for a new business.Agents and BrokersAgents, brokers or reps provide personal selling and have established relationsh ips with customers. They have a broad network, lesser distribution costs and are a source of market intelligence. They also assume the role of promoting the product, as well as share the burden of overhead costs.Conversely, this channel is more sensitive to pricing, difficult to control and train. They may represent competing brands and maintain loyalty to the highest selling brand. This channel also means the company has less control over its brand image and no opportunity to establish a direct relationship with the client.DistributorsFinally, distributors have a focused customer base, assume inventory risk, have a wider reach and are technically trained. However, they carry competing brands, have a say in the final pricing of your product and your company does not have control over the final look of the product to the customer. They also have low customer intelligence and represent an additional investment.CASE STUDYGoogle is the largest technological company in the world. Its mai n product is its search engine that is the most used search engine in today’s day and age.Google employs two channels to deliver its value propositions to its customer segments. It has created Global Sales and Support teams as well as a Multi-product Sales force.For its individual customers, Google has a DIY approach with a high level of automation to make the process convenient and to appeal to the average Googler.Google’s Global Sales and Support team consists of specialized teams across industries that establish relationships with advertisers and network members and aid them in gaining maximum value from their relationship with Google.Google’s sales force sells Search, Display and Mobile advertising and is focused on fostering relationships with major advertisers and premium internet companies.

Analysis of Silent Spring by Rachel Carson Essay - 729 Words

Analysis of Silent Spring by Rachel Carson Review: This book was focused on the concern of pesticides that industries, along with us as individuals, have been dumping (both knowingly and unknowingly) into water. Carson was concerned that the chemicals which the farmers spread on their fields, and even the chemicals we use in our homes (among others), in the end, might come back around and harm us. The beginning of the book tells a story of a place, that was once so beautiful, turned dead and ugly due to a â€Å"strange blight that crept over the area† and destroyed everything. Later in the book, she goes on to explain that chemicals, particularly one known as DDT, are the major cause of environmental damage and the near extinction of†¦show more content†¦The chemicals that are sprayed on the ground, even household weed killers, have a tendency to wash into local streams and rivers with the first rain. This has caused many incidents of fish, numerous miles down a river, to be found dead due to the toxins in the water. Carson states that the best way to eliminate a pest problem is to use natural predators, which are non-toxic, and a better long-term solution then pesticides, since many pests will become immune to most chemicals. Reaction: This book was written in 1962, and since then the problem of polluted water has only increased. It was clear to me that Carson was extremely concerned with environmental problems that were happening in that time period, and she wanted to let people know that it needed to end soon, or else the problem will only get worse. In my opinion, although I was not around in the 1960’s, things have gotten worse since then. Not only are individuals still using household pesticides to kill unwanted insects, but now larger industries are adding to the pesticides in the water by dumping other chemicals and toxins in it. Since the population is constantly increasing, so are towns and industries which lead to an increase of pollutants, toxins, and wastes. I have read that the amount of wastes that are trying to be filtered through pipes is more then those pipes can handle, thereforeShow MoreRelatedSilent Spring, By Rachel Carson1711 Words   |  7 Pagesworld, causing a change and reshap ing a perception. Rachel Carson, best known as the author of Silent Spring, is said to be one of the most influential women in environmental history, according to her fellow authors and conservationists. Carson has been recognized worldwide in history and science books for her campaign against DDT, her work as a conservationist, and her efforts to change society’s view of the planet. In Silent Spring Ms. Carson brought the adverse effects of a toxic commonly, usedRead MoreThe Demon Haunted World And Silent Spring1430 Words   |  6 Pages In the books The Demon-Haunted World and Silent Spring, the authors write about large issues facing the public in the time period. Rachel Carson faces the issue of pest control in the middle of the twentieth century. Insecticides are used in excess, permeate the environment, and it is commonly accepted that they have no ill consequences. Carson compiled the research of many scientists and showed, despite fierce opposition, that insecticides pose a high risk of destroying the environment and areRead MoreSilent Spring by Rachel Carson Essay1451 Words   |  6 Pageshealth risks. Lesser exposure to ultraviolet light in sunlight can add to Vitamin D deficiency. 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The following sections of this BookRags Premium Study Guide is offprint from Gales For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author BiographyRead MoreHorrific Affect of Pestcides in A Fable for Tomorrow from the Book Silent Spring by Rachel Carson918 Words   |  4 Pagespeople all over the world try to improve the qualities of their lives. Nonetheless, they forget that what they do can have severe harms and damages on the environment and other organisms. In the excerpt â€Å"A Fable for Tomorrow† from the book Silent Spring, Rachel Carson describes the disastrous and horrific effects of pesticides on the environment and animals of the town. In the essay â€Å"Our Animal Rites† by Anna Quindlen, she shows the inhumanity of animal hunting by human. Furthermore, she argues how humanRead MoreSilent Spring Analysis1762 Words   |  8 PagesSilent Spring Analys is Silent Spring is a book that makes just about everyone think, except for the major chemical companies that it was attacking. This is definitely one book that help shaped how we look at the environment today and also how we approach it. Rachel Carson aimed for a book that was going to open peoples eyes to what really was happening and who and what was doing it. She nailed this right on the head, while the book was very technical when it came to talking about the details ofRead More Pollution and Environment Essay - We Must Act Now to Solve the Problem of Overpopulation1867 Words   |  8 Pagespopulation will surpass six billion in 1999 and reach nine billion people in the year 2054-250 years after first reaching one billion.[1] Traditionally the historically slow increase in population has been attributed to limits on agriculture. 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From the pristine water of the Bay it then ran off into nearby farmland, not only damaging crops, but also polluting one of the largest poultry producing areas in the country (Rachel Carson, pg. 49). However, despite this obvious and crucial fact, many rivers, lakes and oceans are becoming increasingly more polluted, creating a serious ecological and environmental problem. Not only is pollution the cause of the death of many organisms

What Can Educators Do For African Americans - 815 Words

For more than 50 years black students lag behind their peers from other racial groups on achievement. Educators play a huge role in the equality of education for all students. Interventions, reforms, and legislation have been proposed in various forms for several decades. The question is what can educators do to assist African American students in being successful and having an unbiased educational experience? How do we create children to be new thinkers and inventors that tackle racial disparities? How do we destroy biased social structures in America? History has shaped the unequal treatment of African Americans by today’s society. Prudence Carter, Russell Skiba, Mariella Arredondo, and Mica Pollock’s (2014) declare history has set the foundation for the ideology race. Most problems of racial stereotypes began more than 100 years ago, but still plague minorities to this day. For example, in the 19TH century black men slaves that ran away were considered dangerous criminals and this lead to legislations policies to kill a runaway, planting the seed of the dangerous black man. Many biological and social anthropologists argue race is a cultural construct. We can’t define acts of injustice by examining race as independent of biological/genetic variations. Scholars discovered race didn’t exist in the 17TH century but race originated as a folk idea-it was a social invention, not a product of science. Stereotype and many others from history has become entrenched in the US.Show MoreRelatedMovie Analysis : Frui tvale Station Directed By Ryan Coogler962 Words   |  4 PagesOverview The film Fruitvale Station written and directed by Ryan Coogler, tells the story of a young African American man that was shot and killed by a white police officer on a subway platform. The film is based on the true story of Oscar Grant, who at the age of 22 years old was killed by a police officer on the Fruitvale station platform in San Francisco, California. The film shows how Oscar lived a tough life, but still had a caring heart. At the start of the New Year, Oscar wanted to changeRead MoreAn Interview About Special Education920 Words   |  4 PagesA second grade English Language Arts and Reading educator in the Seminole Independent School District was asked to partake in an interview about the disproportionality of African Americans students in special education programs. In the interest of confidentiality, the interviewee’s name will not be disclosed throughout this paper. To discuss questions surrounding the aforementioned topic, it was important to gather the educat or’s experiences about special education programs in general. 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Specifically, African American students made up 14.3% of the overall student population; the Hispanic student population was 47.2%; and 34.8% of the s tudent population was White. The smallest groups represented included Native American and Asian/Pacific Islanders with Native American students and teachers representing only 0.3% of students (Texas Education Agency, 2009). According to demographic projections, minority populationsRead MoreUnderstanding And Influencing Educational Adaptability Among At Risk African American Students Essay1604 Words   |  7 Pages Understanding and Influencing Educational Adaptability Among At-Risk African American Students : The Role of Administration Edward A. Delgado Texas AM University – San Antonio I certify that I am the author of this paper titled Understanding and Influencing Educational Adaptability among At-Risk African American Students: The Role of Administration, and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited

What Can Educators Do For African Americans - 815 Words

For more than 50 years black students lag behind their peers from other racial groups on achievement. Educators play a huge role in the equality of education for all students. Interventions, reforms, and legislation have been proposed in various forms for several decades. The question is what can educators do to assist African American students in being successful and having an unbiased educational experience? How do we create children to be new thinkers and inventors that tackle racial disparities? How do we destroy biased social structures in America? History has shaped the unequal treatment of African Americans by today’s society. Prudence Carter, Russell Skiba, Mariella Arredondo, and Mica Pollock’s (2014) declare history has set the foundation for the ideology race. Most problems of racial stereotypes began more than 100 years ago, but still plague minorities to this day. For example, in the 19TH century black men slaves that ran away were considered dangerous criminals and this lead to legislations policies to kill a runaway, planting the seed of the dangerous black man. Many biological and social anthropologists argue race is a cultural construct. We can’t define acts of injustice by examining race as independent of biological/genetic variations. Scholars discovered race didn’t exist in the 17TH century but race originated as a folk idea-it was a social invention, not a product of science. Stereotype and many others from history has become entrenched in the US.Show MoreRelatedMovie Analysis : Frui tvale Station Directed By Ryan Coogler962 Words   |  4 PagesOverview The film Fruitvale Station written and directed by Ryan Coogler, tells the story of a young African American man that was shot and killed by a white police officer on a subway platform. The film is based on the true story of Oscar Grant, who at the age of 22 years old was killed by a police officer on the Fruitvale station platform in San Francisco, California. The film shows how Oscar lived a tough life, but still had a caring heart. At the start of the New Year, Oscar wanted to changeRead MoreAn Interview About Special Education920 Words   |  4 PagesA second grade English Language Arts and Reading educator in the Seminole Independent School District was asked to partake in an interview about the disproportionality of African Americans students in special education programs. In the interest of confidentiality, the interviewee’s name will not be disclosed throughout this paper. To discuss questions surrounding the aforementioned topic, it was important to gather the educat or’s experiences about special education programs in general. In her thirdRead MoreMovie Analysis : Fruitvale Station Directed By Ryan Coogler983 Words   |  4 Pagesfilm Fruitvale Station written and directed by Ryan Coogler, tells the story of a young African American man that was shot and killed by a white police officer on a subway platform. The film is based on the true story of Oscar Grant, who at the age of 22 years old was murdered by a police officer on the Fruitvale station platform in San Francisco, California. The film shows how Oscar lived a tough life, but can be described as a caring individual. At the start of the New Year Oscar wanted to changeRead MoreBlack Male Underachievement : African American Males910 Words   |  4 PagesThe lives of young African American males is under constant threat in the United States. â€Å"Only 41% of African American males graduate from high school in the U.S., leaving more than half of African American males between the a ges of 16 and 19 unemployed† (McGee, 2013). According to McGee (2013), fifty percent of African American males in grades 6–12 have been suspended compared to 21 % of White males. Seventeen percent of African American males have been expelled, compared to 1 % of White males andRead MoreHIV Infections in African American Males Essay1436 Words   |  6 PagesHIV infections in African American Males have been a national growing problem since the early 1990’s. According to CDC, in the United States, there are more than 1 million people living with HIV. 48 percent are afro American males between the ages 13-44(CDC, 2007). It is estimated that around 1 million people in the United States will be diagnose with HIV in the up coming year with the lifetime risk of becoming infected is 1 in 16 for black males (CDC,2007). However, there is growing concernRead MoreAfrican Americans During The 20th Century Essay948 Words   |  4 Pagesby the media? 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I also came to the realization that vocabulary is an intricate part in African American students’Read MoreEvidence Of The Problem From The Professional Literature Essay1550 Words   |  7 Pageseducation existed. Butchart (2010) reported that racism and segregation between European American and African American students attributed to unequal education. Before and after the Emancipation, many African Americans attempted to set up schools for students, but violent assaults occurred that hindered African Americans from obtaining an education (Butchart, 2010). Despite their situation, African Americans did well during the 1860s and 1870s. Their performance in formal education exceled despiteRead MoreTexas Schools and DIversity Essay1641 Words   |  7 PagesIn 2007-2008, Texas schools had a large ethnic distribution of students. Specifically, African American students made up 14.3% of the overall student population; the Hispanic student population was 47.2%; and 34.8% of the s tudent population was White. The smallest groups represented included Native American and Asian/Pacific Islanders with Native American students and teachers representing only 0.3% of students (Texas Education Agency, 2009). According to demographic projections, minority populationsRead MoreUnderstanding And Influencing Educational Adaptability Among At Risk African American Students Essay1604 Words   |  7 Pages Understanding and Influencing Educational Adaptability Among At-Risk African American Students : The Role of Administration Edward A. Delgado Texas AM University – San Antonio I certify that I am the author of this paper titled Understanding and Influencing Educational Adaptability among At-Risk African American Students: The Role of Administration, and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited

What Can Educators Do For African Americans - 815 Words

For more than 50 years black students lag behind their peers from other racial groups on achievement. Educators play a huge role in the equality of education for all students. Interventions, reforms, and legislation have been proposed in various forms for several decades. The question is what can educators do to assist African American students in being successful and having an unbiased educational experience? How do we create children to be new thinkers and inventors that tackle racial disparities? How do we destroy biased social structures in America? History has shaped the unequal treatment of African Americans by today’s society. Prudence Carter, Russell Skiba, Mariella Arredondo, and Mica Pollock’s (2014) declare history has set the foundation for the ideology race. Most problems of racial stereotypes began more than 100 years ago, but still plague minorities to this day. For example, in the 19TH century black men slaves that ran away were considered dangerous criminals and this lead to legislations policies to kill a runaway, planting the seed of the dangerous black man. Many biological and social anthropologists argue race is a cultural construct. We can’t define acts of injustice by examining race as independent of biological/genetic variations. Scholars discovered race didn’t exist in the 17TH century but race originated as a folk idea-it was a social invention, not a product of science. Stereotype and many others from history has become entrenched in the US.Show MoreRelatedMovie Analysis : Frui tvale Station Directed By Ryan Coogler962 Words   |  4 PagesOverview The film Fruitvale Station written and directed by Ryan Coogler, tells the story of a young African American man that was shot and killed by a white police officer on a subway platform. The film is based on the true story of Oscar Grant, who at the age of 22 years old was killed by a police officer on the Fruitvale station platform in San Francisco, California. The film shows how Oscar lived a tough life, but still had a caring heart. At the start of the New Year, Oscar wanted to changeRead MoreAn Interview About Special Education920 Words   |  4 PagesA second grade English Language Arts and Reading educator in the Seminole Independent School District was asked to partake in an interview about the disproportionality of African Americans students in special education programs. In the interest of confidentiality, the interviewee’s name will not be disclosed throughout this paper. To discuss questions surrounding the aforementioned topic, it was important to gather the educat or’s experiences about special education programs in general. In her thirdRead MoreMovie Analysis : Fruitvale Station Directed By Ryan Coogler983 Words   |  4 Pagesfilm Fruitvale Station written and directed by Ryan Coogler, tells the story of a young African American man that was shot and killed by a white police officer on a subway platform. The film is based on the true story of Oscar Grant, who at the age of 22 years old was murdered by a police officer on the Fruitvale station platform in San Francisco, California. The film shows how Oscar lived a tough life, but can be described as a caring individual. At the start of the New Year Oscar wanted to changeRead MoreBlack Male Underachievement : African American Males910 Words   |  4 PagesThe lives of young African American males is under constant threat in the United States. â€Å"Only 41% of African American males graduate from high school in the U.S., leaving more than half of African American males between the a ges of 16 and 19 unemployed† (McGee, 2013). According to McGee (2013), fifty percent of African American males in grades 6–12 have been suspended compared to 21 % of White males. Seventeen percent of African American males have been expelled, compared to 1 % of White males andRead MoreHIV Infections in African American Males Essay1436 Words   |  6 PagesHIV infections in African American Males have been a national growing problem since the early 1990’s. According to CDC, in the United States, there are more than 1 million people living with HIV. 48 percent are afro American males between the ages 13-44(CDC, 2007). It is estimated that around 1 million people in the United States will be diagnose with HIV in the up coming year with the lifetime risk of becoming infected is 1 in 16 for black males (CDC,2007). However, there is growing concernRead MoreAfrican Americans During The 20th Century Essay948 Words   |  4 Pagesby the media? There are a number of stereotypes associated with African Americans in our society such as African American men are athletes, rappers, criminals, deviant, streetwise, uneducated, and unemployed just to name a few. African Americans in the media have changed through the years. The history of African Americans on TV or minorities in general is hampered by the racial conflicts and segregation that are embedded in American society. Historically, black actors have been grouped stereotypicallyRead MoreThe Importance Of Teachers For African American Students797 Words   |  4 Pagesinvolved for African American students to be successful. We can no longer point the blame at one party. Teachers can not blame parents and parents can not blame teachers, we all have to work together. There has to be an open line of communication between home and school. We have to all remember it is about the student, the child, and we have to do whatever is necessary to ensure they are successful. I also came to the realization that vocabulary is an intricate part in African American students’Read MoreEvidence Of The Problem From The Professional Literature Essay1550 Words   |  7 Pageseducation existed. Butchart (2010) reported that racism and segregation between European American and African American students attributed to unequal education. Before and after the Emancipation, many African Americans attempted to set up schools for students, but violent assaults occurred that hindered African Americans from obtaining an education (Butchart, 2010). Despite their situation, African Americans did well during the 1860s and 1870s. Their performance in formal education exceled despiteRead MoreTexas Schools and DIversity Essay1641 Words   |  7 PagesIn 2007-2008, Texas schools had a large ethnic distribution of students. Specifically, African American students made up 14.3% of the overall student population; the Hispanic student population was 47.2%; and 34.8% of the s tudent population was White. The smallest groups represented included Native American and Asian/Pacific Islanders with Native American students and teachers representing only 0.3% of students (Texas Education Agency, 2009). According to demographic projections, minority populationsRead MoreUnderstanding And Influencing Educational Adaptability Among At Risk African American Students Essay1604 Words   |  7 Pages Understanding and Influencing Educational Adaptability Among At-Risk African American Students : The Role of Administration Edward A. Delgado Texas AM University – San Antonio I certify that I am the author of this paper titled Understanding and Influencing Educational Adaptability among At-Risk African American Students: The Role of Administration, and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited